Finding a Niche in Designer Handcrafted Jewelry is The Key to Success

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Another reason to market a niche is because it will be far less expensive to attract new business. By not trying to "be everything to everybody" you will hit a bull's-eye with the existing clientele you have, making it easier to build your brand among handcrafted jewelry designers. People will come to know your "look" when it comes to designing distinctive pieces. There are many avenues to reach by narrowing in on that smaller audience who truly enjoy your work.

Handcrafted jewelry designers are a special type of artisan. Their creativity lies in the art of handcrafting jewelry designs that are either inspired by things they have seen, or often individual ideas that have never been seen before. Whether you are new or have been creating designer handcrafted jewelry for some time, the best way to find true success in the jewelry industry is to have some sort of a niche.

With jewelry niche marketing, some people fall into it naturally while others struggle to "find their place" among so many other handcrafted jewelry designers. The best thing to do is listen to your heart and also get opinions from trusted peers as to which items most appeal to a specific audience. By not trying to be everything to everybody and instead getting those valuable few to wear and look for your particular pieces, you can then establish a reputation as a designer handcrafted jewelry expert!

- Spiritual or religious jewelry
- New age
- Big, bold, chunky jewelry
- Including certain types of gemstones within your jewelry pieces
- Symbols / letters / numbers
- Pet niche - Dogs, cats, horses, birds, turtles, sharks or any favorite animal
- Gift types - Like grandma or mother, children, etc.
- Specialty jewelry items - such as cuffs, ankle jewelry, body jewelry, etc.
- Hobby niches - think of dancing, swimming, food, reading, etc.

Of course, this list could get really long. Finding your niche totally depends on some self reflection and evaluation of your personality. Since it can be safe to assume that anyone who loves the art of jewelry crafting also loves jewelry wearing, it might be best to identify a target audience that you can feel passionate about and that isn't already oversaturated in the abundant market of jewelry.

Not entirely as an afterthought but also important regarding niche-building is the opportunity to develop a following. Customers will come to love your particular jewelry crafting style and will ask you to design certain pieces that can be used for special occasions. Are you at a loss for some niche building ideas that pertain specifically to designer handcrafted jewelry? How about any of these?

large earrings |By Mike Nielson on August 29, 2011
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The reason is twofold. First, establishing a jewelry making niche puts your pieces in a different category. Rather than trying to make everything and keep up with what every other competitor is doing, you can establish your individuality and creative prowess as a jewelry making specialist. So, in essence you will have far less competition than if you try to make items that are just like everyone else's.

Niche designer jewelry making ideas:

Explore Gold Jewelry And Silver Rings Stones Available Online

Gold jewelry is available online through many different websites. The gold jewelry available online includes many different pieces. These can be rings, necklaces, earrings, and many more options.

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Each designer of handcrafted sterling silver jewelry is different. Some designers create these jewelry pieces based on European flare. Others create more Western handcrafted sterling silver jewelry pieces.

Online gold jewelry is shown with a many close up detailed pictures. In some cases, jewelry is displayed using a 360 degree picture. This allows a person to see all sides of the gold jewelry online.There are many gold jewelry products for one to choose from online. These jewelry pieces include gold engagement and wedding rings. Other options include gold earrings and necklaces for purchase.

Silver rings with stones can be worn to accentuate the outfit. The outfit can be set off by wearing a contrasting stone color. Silver rings with stones come in a wide variety of colors and shapes.

healing crystal necklace |By Linda Singh on May 03, 2011
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These silver rings with stones can be worn on the right or left hand. It is even acceptable for women to wear rings on their wedding finger. This has come about in the last few of decades so more women buy them.

Some people have shied away from buying gold jewelry online. The main reason is one is fearful of buying something unseen. Technology has improved the quality of pictures that can be taken.

The availability of buying jewelry online is greatly increasing. It is increasing as many ecommerce websites are being established. These are being established as people prefer to shop online.

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Handcrafted sterling silver jewelry is made by hand and thus unique. The designs can involve a lot of twisting and curling of the metal. This gives each jewelry piece a beautiful look of geometric shapes.

Silver rings with stones are other popular jewelry choices available. These are popular as many women wear only their wedding rings. However, many love to wear rings on their other hand and rotate them.

Silver rings with stones come in available round and square cuts. The shape of the stones depends on the type of stone material. This makes for a wide selection of silver rings with stones to choose.Another popular jewelry item on line is handcrafted sterling silver. Handcrafted sterling silver jewelry is popular for its uniqueness. These pieces are handmade and thus have a lot of intricate designs.

Handcrafted sterling silver jewelry is found online via the Internet. Websites across the globe offer handcrafted sterling silver jewelry. These sites vary in their designs and prices of sterling jewelry.