Mike McCarley, president, Golf Channel said "The opportunity to have the vast resources of the NBCUniversal family behind an initiative like this will be extremely effective in helping to expose the Golf Channel to millions more viewers. At our best, we provide viewers the best seat in the house for the most in-depth and compelling golf coverage on television."
Friday
Morning Drive Special 1-1:30 p.m. ET Golf Channel
Golf Central Pregame 1:30-2 p.m. ET Golf Channel
Third Round 2-6 p.m. ET Golf Channel
Golf Central 6-6:30 p.m. ET Golf Channel
State of the Game Live 8:30-9 p.m. ET Golf Channel
Golf Channel and NBC will share 10 tournaments on the PGA TOUR's 2011 FedExCup schedule, including the PLAYERS Championship and PGA TOUR Playoffs.
Golf Channel also will have an imbedded social media reporter at the tournament, who will work behind the scenes to provide an exclusive look into the production of the broadcasts. Fans can access this content from the Golf Chanel Facebook and Twitter pages. NBCSports.com's ProGolfTalk will feature previews, recaps and analysis of all the pairings and results throughout the event.
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NBC Sports Group Television Schedule for World Golf Championships - Match Play Championship (not including prime time replays):
Ebersol: "This is a unique golf-television event that for the first time brings together the two premiere voices in the game...Johnny Miller, who I have had a special relationship with for many years, and Nick Faldo. Beyond all of their credentials on the course, their voices always resonate with fans on the significant issues that affect the game. Our goal is to utilize our combined assets for more events such as this in the future."
NBC Sports and Golf Channel will provide 'State of the Game Live,' on Friday, Feb.25 and more than 55 hours of coverage, including 28 live hours, from the World Golf Championships - Match Play Championship from Tucson, Ariz.
Dan Hicks and Johnny Miller, in their 12th season together, will anchor 'Golf Channel on NBC' coverage Saturday and Sunday from the main tower. Gary Koch and Peter Jacobsen will serve as tower reporters while Roger Maltbie, Mark Rolfing and Dottie Pepper will report from the course. Jimmy Roberts will serve as interviewer/essayist. Kelly Tilghman will host Golf Channel coverage with Terry Gannon and Nick Faldo anchoring from the main tower. Maltbie, Koch, Rolfing and Pepper will have dual roles joining Phil Parkin and Rich Lerner as Golf Channel reporters.
STATE OF THE GAME LIVE: Johnny Miller and Nick Faldo, two of the premiere voices in golf, will participate in a first-of-its-kind television event titled "State of the Game Live" this Friday night at 8:30 p.m. ET on Golf Channel. Miller and Faldo, along with golf analysts Roger Maltbie and Brandel Chamblee, will participate in a panel discussion moderated by Dan Hicks on issues surrounding the game today. Golf Channel's Frank Nobilo will also participate in the program.
Thursday
Morning Drive Special 1-1:30 p.m. ET Golf Channel
Golf Central Pregame 1:30-2 p.m. ET Golf Channel
Second Round 2-6 p.m. ET Golf Channel
Golf Central 6-6:30 p.m. ET Golf Channel
Saturday
(Quarterfinals) Noon-2 p.m. ET Golf Channel
(Quarterfinals) 2-6 p.m. ET NBC
Golf Central 6-6:30 p.m. ET Golf Channel
It is the first shared coverage for NBC Sports and Golf Channel since both organizations became members of the NBC Sports Group on Jan. 28 when the Comcast-NBCUniversal transaction was completed.
Dick Ebersol, chairman, NBC Sports Group said "There are very few channels whose name delivers exactly what the brand promises. Beginning with Arnold Palmer and Joe Gibbs 16 years ago, Golf Channel has built a strong brand by covering the sport with passion and authenticity, which made re-branding all NBC Sports golf coverage as 'Golf Channel on NBC' an easy decision. Our plan is to grow Golf Channel by exposing it to new viewers through the broad reach of the network and the unprecedented cross-promotional power of NBCUniversal."
Its signature news program, Golf Central, will wrap live tournament coverage all week. In all, NBC Sports Group will exceed 55 hours of coverage for WGC-Match Play.
In addition to live coverage of the WGC-Match Play, Golf Channel will replay 18 total hours of the tournament in prime time throughout the week. The network's new morning show, Morning Drive, will have additional, live airings for 60 minutes leading into Wednesday's coverage and 30 minutes each leading into Thursday and Friday's coverage.
Wednesday
Morning Drive Special 10-11 a.m. ET Golf Channel
Golf Central Pregame 11 a.m.-Noon ET Golf Channel
First Round Noon-6 p.m. ET Golf Channel
Golf Central 6-7:30 p.m. ET Golf Channel
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Sunday
(Semifinals) 9 a.m.-1 p.m. ET Golf Channel
Golf Central Pregame 1-2 p.m. ET Golf Channel
(Finals) 2-6 p.m. ET NBC
Golf Central 6-7 p.m. ET Golf Channel
In addition to branding, Golf Channel's coverage of the WGC-Accenture Match Play Championship also will benefit from generous promotional support from NBCUniversal's family of TV networks and websites. WGC-Accenture has been identified as a cross-channel priority by the NBCUniversal Marketing Council.
"GOLF CHANNEL ON NBC": All golf coverage on NBC will be re-branded as "Golf Channel on NBC." The coverage will incorporate the Golf Channel look throughout every telecast, down to the logo on the NBC Sports commentators' apparel. Golf Channel's tournament graphics will be showcased throughout all coverage, which now includes a custom-made Golf Channel-NBC peacock combination logo.